Supercharge Your Law Firm’s Marketing with a Laser-Focused Microsite 🎯
Hey there, counselor. Does your main firm website feel like it’s trying to be everything to everyone? It has to list all your partners, cover every single practice area, and serve as a general brochure for your whole firm. It’s a workhorse, for sure. But when it comes to attracting a very specific type of client, that one-size-fits-all approach can feel like trying to perform surgery with a sledgehammer.
You need a scalpel.
That’s where we come in. At Microsite Partner, we don’t build those massive, all-encompassing websites. We do one thing and we do it exceptionally well: we help professionals like you create and maintain microsites. Think of us as your go-to microsite agency for the legal world.
What the Heck is a Microsite, Anyway?
Great question. It’s easy to get bogged down in technical jargon, but the microsite meaning is actually super simple.
A microsite is a small, separate website (sometimes just a single page) that is built for one, very specific purpose. It has its own domain name (like
YourCityDUILawyer.com) and exists apart from your main firm’s website.
Instead of a sprawling digital office building, it’s more like a focused, high-end pop-up shop designed to attract a specific customer and achieve a single goal. It’s a powerful form of niche marketing designed to get you leads. Simple as that. The whole point of building a microsite is to cut through teh noise.
How Microsites Give Your Practice a Real Edge ⚖️
Your main website is your digital business card. A microsite website is your expert witness, making a single, compelling case to a very specific jury—your potential clients.
Here’s how attorneys are using them to get ahead:
🎯 Dominate a Niche Practice Area: Let’s say your firm handles family law, but you personally are an absolute wizard at contested adoptions. A dedicated microwebsite focused solely on your adoption expertise, with targeted content, case studies, and testimonials, will rank higher on Google for those specific searches and attract far more qualified leads than a single page on your main site ever could.
📍 Conquer Local Search: Are you trying to expand into a neighboring county? A microsite like
WilliamsonCountyInjuryLaw.comsends a huge signal to Google that you are the authority in that specific geographic area. It’s a fantastic strategy for hyper-local SEO.📢 Promote an Event or Book: Hosting a webinar on estate planning or just published a book? A slick campaign microsite can handle registrations, provide information, and create buzz all in one place, without cluttering up your main site’s navigation.
💼 Manage a High-Profile Case: For big cases that draw media attention, a microsite can be the official source of truth. You control the narrative by posting press releases, court documents, and updates for the public and media, directing everyone to a single, controlled hub.
Our Process: We’re Your Partner, Not Just Your Coder
We get it, you’re busy practicing law. You don’t have time to become a web developer. That’s why our process is built around you. We are microsite developers, but we’re also marketing strategists.
| Phase | What We Do For You |
|---|---|
| 1. Strategy Session | We’ll sit down (virtually!) and clearly define microsite goals. Who are we targeting? What action do we want them to take? |
| 2. Content & Design | We’ll guide the content creation and handle the microsite design. We can show you some great microsite examples to get the creative juices flowing. |
| 3. Development | Our team gets to work on the microsite creation. We can build on various platforms, whether you need a wordpress microsite or something completely custom. |
| 4. Launch & Support | We handle the launch and can provide ongoing support to make sure your investment continues to pay dividends. |
We focus on creating lean, fast, and informative sites built for modern AI-powered search. The goal is a clean, professional microsite web presence that converts visitors into clients.
A Few Quick Questions
Q: Is a microsite just a fancy landing page? Not quite. While they share some DNA, a microsite landing page is typically a single page with no navigation, part of a larger site. A microsite is a self-contained entity with its own URL, and can have multiple pages (e.g., an ‘About’ page, a ‘Contact’ page, a blog), though it remains tightly focused on one topic.
Q: Can you show me some microsite design examples? Absolutely! During our initial chat, we can walk you through some of the best microsites we’ve built and discuss how those concepts could apply to your firm’s specific goals, whether it’s a brand microsite for a partner’s speaking career or personalized microsites for different service areas.
Q: What about platforms like Squarespace? Yep, we can work with that too. If you have a preference for a squarespace microsite for easy editing, we can absolutely make that happen. The platform is less important than the strategy behind it.
Ready to Attract Your Perfect Client?
Stop trying to make your main website do all the heavy lifting. Let’s build a targeted, high-performance asset that brings in the exact clients you want to work with.
[Click Here to Schedule Your Free 15-Minute Microsite Consultation]
Related Microsites IndustriesCities Where Microsite Partner Can Help✨ Spicy Microsite Inspiration for Attorney: