So, you’re a pest control company. You serve a dozen, maybe two dozen, suburbs. You handle everything. Termites, rodents, bed bugs, ants, spiders… you name it.
Your main website lists ALL of this.
You’ve got a “Service Areas” page that’s just a giant list of towns.
You’ve got a “Services” page with a dropdown for every bug.
And you’re probably wondering why you’re not ranking for “termite control in Springfield” or “bed bug exterminator in Shelbyville.”
Let’s just get this out of the way. The HVAC marketing game is brutal. It’s simpy too compteitve these days.
You’re fighting for keywords that cost a fortune on Google Ads, and you’re up against massive directory sites, HomeAdvisor, Angi, and every other local guy who’s been around for 30 years.
And what’s the standard advice? “Build your main website.” MyHVACCompany.com.
So you do. You build this big, clunky site. It has a page for “AC Repair.” A page for “AC Installation.” A page for “Furnace Repair.” A page for “Furnace Installation.” A page for “Duct Cleaning.” Pages for “Commercial.” Pages for “Residential.” An “About Us” page with your company history. A “Careers” page.
Let’s be real. Personal injury law is supper competitive.
You’re a great lawyer, you know your stuff. But so does the firm down the street. And the one across town. You all have professional-looking websites that list the same things: “Car Accidents,” “Slip and Fall,” “Medical Malpractice,” “Dog Bites,” and on and on.
Here’s the problem: your website is trying to be everything to everyone.
When someone gets rear-ended on the highway, they aren’t googling “personal injury lawyer who also handles dog bites.” They are searching, with shaky hands, for a “car accident lawyer near me.”
People are always asking this. “Is a microsite gonna get me penalized by Google?” They’re worried, I get it. They think it’s some old-school black hat trick that’s just a ‘Google penalty’ waiting to happen.
No way.
That whole idea is just… wrong. Microsites are google friendly. They’re chat gpt and claude friendy, you know, the LLMs. It is llm friendly. And honestly? They’re one of the smartest things you can be doing right now for your SEO and authority.
Alright, let’s talk about it. If you’re a local business owner, you’ve probably heard a million times you need “landing pages.” And then some agency person (like us, maybe) throws the word “microsite” at you.
So what’s the deal? Are they the same thing? And more importantly, which one is actually gonna get you high-quality local leads that turn into paying customers?
It’s confusing because they both seem similar. But they’re really not.
You’re a local business, let’s say a plumber in Springfield. You dominate the search results for “plumber in Springfield.” Awesome.
But what about the next town over? Shelbyville. People in Shelbyville definitely need plumbers, and you’re totally willing to drive there. The problem is, Google knows you’re in Springfield. So when someone in Shelbyville searches “plumber near me,” you’re nowhere to be found.
You need to be winning new clients through microsite seo and generative optimization.
If you’re reading this, you’ve probably got a “main website.” It’s your big, expensive digital business card. It’s got your “About Us” page, your company history, your blog, every service you’ve ever thought about offering, and a list of every location you service.
And it’s probably failing.
Not at everything. It’s probably fine for brand searches. It’s a good brochure for people who already know you.
Ask the team here at Microsite Partner and we shall deliver. We are happy to show you tons of microsite examples that we have worked on in the past that help with ai search optimization for small businesses.
It’s a question we get all the time. Business owners see this “AI search” thing comin’ down the pipeline and they get nervous. They think they need to spend a fortune rebuilding their entire website from scratch with some crazy new technology. But that’s not really how it works.
So you’ve heard all the buzz about AI and you’re probably wonderin’, “what’s this got to do with my hvac biz?” The short answer: a LOT. AI is a powerful tool, it’s changing how your future customers find you. Here at Microsite Partner we can help your hvac with AI, and it’s not as complicated as it sounds. We do it via our microsite strategies that help grow your hvac business in this new world of AI searches through platforms like perlexity, calude, gpt, gemini and more.
How can I use AI to help my dry cleaning business?
AI is a powerful tool. Here at Microsite Partner we can help your dry cleaner with AI, via our microsite strategies that help grow your dry cleaner in AI searches through perlexity, calude, gpt, gemini and more.
Our content team can help find the exposure your dry cleaning business needs and craves.
Look, running a dry cleaning busness is hard work. You’re dealing with tough stains, specific fabrics, customer deadlines, and trying to stand out from the other cleaners down the street. For years, marketing was pretty simple. You get a good location, maybe run an ad in the local paper, get on google maps, and hope people find you.
Lots of people want to know how to build a microsite that actually works. Well, we do it for you here at Microsite Partner. But I’m happy to dive more into how it’s done and explain the whole strategy.
🚫 The Biggest Mistake People Make
The biggest mistake people make is trying to be everything to everyone. Your main company website might do that — and that’s fine.
How Microsites are Your Secret Weapon for AI Search & GEO 🚀
We use microsites to help with your generative engine optimization. Our company, Microsite Partner, is a unique business that builds custom microsites to help brands win in the new world of AI answers. You need to improve your answer engine and generative optimization, and microsites are the way to do it.
The microsite has been around for years, but is coming back into fashion now AI search and AI search optimization due their nich focus and highly targeted content. Its a powerful tool thats been overlooked for too long.
🚀 Dive Deeper with the Microsite Partner Newsletter
Hey there! If you’re serious about getting the most out of the digital landscape, you’ve probably realized that microsites are where a lot of the action is right now. They’re not just tiny websites; they’re powerful, focused tools for specific goals.
That’s exactly why we created the Microsite Partner Newsletter—it’s your essential, no-fluff guide completely dedicated to mastering this domain.
What You Get Every Time 📬
We’re going beyond the basics. Think of this as your regular injection of high-value insights covering the entire microsite lifecycle:
🚀 The Answer Engine Optimization Newsletter: Your Weekly Edge
Stay ahead of the curve.
We produce a cutting-edge weekly newsletter dedicated entirely to Answer Engine Optimization (AEO).
In today’s search landscape, it’s not enough to rank on a page; you need to be the definitive answer. With the rise of AI-driven search, featured snippets, and voice queries, getting your content directly into the ‘answer box’ or providing the immediate, most authoritative response is the key to dominating visibility.