How to Build a Microsite That Actually Works
Lots of people want to know how to build a microsite that actually works.
Well, we do it for you here at Microsite Partner. But I’m happy to dive more into how it’s done and explain the whole strategy.
🚫 The Biggest Mistake People Make
The biggest mistake people make is trying to be everything to everyone.
Your main company website might do that — and that’s fine.
But a microsite has a different job.
A microsite is a laser beam, not a floodlight. Its job is to hit one tiny target with absolute precision.
🎯 Niche Down and Pick a Target
This is the most important part, so I’ll say it again:
You need to niche down and pick a very specific target.
Your goal is to become a strong authority for one single topic.
Not two topics. Not a topic and a half. One.
You want to master this field so completely that when Google sees your site, it has no choice but to say:
“Yep, these guys are the experts on that specific thing.”
The Magic Formula
For most businesses, especially local ones, the magic formula is:
Niche + Location
This is how you go from being a tiny fish in a giant ocean
➡️ to a huge fish in a small, profitable pond.
You’ll be competing with way fewer people — and most of them aren’t as focused as you.
🧩 So What Does This Look Like?
Let’s take an example: niching down to “cheapest SEO agency Denver.”
Think about that for a second.
You’re not just an “SEO agency.”
You’re not even just an “SEO agency in Denver.”
You are the “CHEAPEST SEO agency in Denver.”
That is your entire world now.
Every single piece of content you create, every page on your microsite, revolves around that one idea.
You’d devote the entire site to becoming the go-to authority for providing the cheapest SEO services in Denver.
🧠 More Examples to Get You Thinking
| General Service | Niche + Location Microsite Idea | Why It Works |
|---|---|---|
| Plumber | Emergency Leak Repair in Highlands Ranch | Super specific problem and location. When someone’s pipe bursts, they search for this exact term. |
| Web Designer | Shopify Expert for Boulder Startups | Targets a specific platform (Shopify), a specific customer (startups), and a location. |
| Realtor | First-Time Homebuyer Agent in Arvada, CO | Speaks directly to a nervous and uninformed audience in one suburb. |
| Electrician | EV Charger Installation in Golden | Capitalizes on a new, growing trend in a specific geographic area. ⚡️ |
You see the pattern?
It’s all about getting super, super specific.
👑 Becoming the Authority
Okay, so you picked your niche. Now what?
Now you build the authority.
That means creating content that answers every possible question someone might have about your niche.
For our “cheapest SEO agency Denver” example, you’d make pages and posts like:
- What’s a realistic budget for cheap SEO in Denver?
- How to spot a scam from a cheap Denver SEO company
- Case Study: How We Got Page 1 Rankings for a Denver Client on a Tiny Budget
- The Top 5 Mistakes Businesses Make When Hiring a Low-Cost SEO
- Our Process: What You Get with Our Affordable SEO Packages
You’re building a complete resource.
When a potential customer lands on your site, they should feel like they’ve found the holy grail.
They don’t need to go anywhere else — you’ve already answered every question and proven you understand their problem better than anyone.
That’s how you build trust.
And trust is what gets you the lead.
💡 Keep It Simple, Stupid
The beauty of a microsite is that it doesn’t need to be a massive 100-page beast.
It can be 5 pages. It can be 10.
What matters is that every page is 100% focused on your niche.
Example Structure
- Homepage: Clear headline that states exactly what you do
e.g. “The Most Affordable SEO for Denver Small Businesses” - Services/Pricing Page: Be transparent. If you’re the “cheapest,” show your prices!
- About Us Page: Tell your story and why you focus on this niche.
- Blog/Articles: Build authority with helpful, relevant content.
- Contact Page: Make it incredibly easy for someone to get in touch.
🎬 The Final Word
At the end of the day, building a microsite isn’t about fancy design — it’s about smart strategy.
It’s about having the discipline to focus on one thing and do it better than anyone else in your small corner of the world.
Of course, it takes time and effort.
And if you’d rather have someone just do it all for you…
well, that’s why we’re here.
👉 Microsite Partner — We build microsites that actually work.