Are You a Houston Business Drowning in the Digital Noise?
Let’s be real for a second. Running a business in Houston is tough. You’re competing with thousands of other companies, all yelling to get noticed online. You’ve probably poured money into a big, beautiful main website. And it’s great for your brand, it’s your digital headquarters. But is it actually bringing in the specific kind of customers you need, right here in H-Town?
For most, the answer is a frustrating “not really.”
Your main site has to do everything—talk about your company history, list all your services, serve existing customers, host a blog… it’s a jack-of-all-trades. And in a market like Houston, that often means it’s a master of none. That’s where we come in. We’re Microsite Partner, and we do one thing, and we do it exceptionally well: we build powerful, lead-generating microsites for businesses just like yours.
Okay, So What the Heck is a Microsite Anyway?
You’ve probably seen them without even realizing it. A microsite is a small, separate website—usually 1-5 pages—that’s laser-focused on one single goal.
Think of it this way: your main website is like the big H-E-B on Bunker Hill, it has everything for everyone. A microsite is like a pop-up BBQ joint in the Heights that only sells brisket. It doesn’t try to be everything; it just aims to be the absolute best at that one thing for the people who are looking for it.
People often ask us to define microsite, and honestly the best microsite meaning is just that: focus. It’s not a temporary microsite landing page, it’s a permanent asset built to attract a very specific audience with a very specific need. Whether you’re a plumber targeting “emergency leak repair in Sugar Land” or a boutique promoting a special event, a marketing microsite gets you in front of the right eyes.
How Microsites Give Houston Businesses an Unfair Advantage
The beauty of a microsite website is its simplicity and focus. Instead of trying to rank your giant main site for a dozen different services, we can build separate, highly-optimized microsites for each one.
Imagine you’re a local law firm. We could build:
- One
micrositefor “I-45 Car Accident Attorney.” - Another for “Business Formation in Harris County.”
- And a third for “Real Estate Law in The Woodlands.”
Each site speaks directly to that specific customer, with content, video, and audio all tailored to their problem. This is how you stop shouting into the void and start having real conversations with people ready to buy. It’s niche targeting at its best.
We’ve seen some great microsite examples from major brands, but this strategy is even more powerful for local businesses. You get to dominate a small, valuable piece of the Houston market, which is way more effective than trying to compete with everyone for broad terms.
Our Approach: More Partner, Less “Agency”
We’re not your typical web design shop. We don’t just build you a site and wish you luck. We handle the entire microsite creation process from start to finish and manage it for you.
Here’s what you get when you work with us:
- Full Microsite Development: We design and build a fast, modern, AI-search-optimized
micrositefrom the ground up. - A Dedicated Phone Number: Get calls that go directly to your sales line, all tracked so you can see your ROI.
- A Forwarding Email Address: We set up a professional email for lead forms that forwards right to your inbox.
- Targeted Link Building: A small but mighty dose of SEO to get your site noticed by Google and other search engines.
- (Optional) Paid Traffic Management: Want to pour some gasoline on the fire? We can manage your Google Ads or other media buying to drive even more traffic.
No-Nonsense Pricing and a Guarantee That Means Business
We believe in transparency. No black boxes, no mystery fees.
Our microsite service costs between $1,000 and $2,000 per month, with a one-year commitment.
Why a year? Because real, sustainable lead generation doesn’t happen overnight. It takes time for a new site to get traction and deliver consistent results. We’re in this with you for the long haul.
And here’s our promise: We’ll work with you to set clear, measurable Key Performance Indicators (KPIs). If we don’t hit those agreed-upon goals by the end of the year, you get a 50% refund on your management fees. We’re confident in our process, and we put our money where our mouth is.
What Happens After The First Year?
Flexibility is key. We’re not here to lock you into something that doesn’t work for your business. After the initial one-year agreement, you have a few simple options:
- Continue the Service: Love the leads? Awesome. You can continue our all-inclusive service on a month-to-month basis.
- Buy Out the Microsite: You have full ownership. If you’d prefer to take the reins and manage the site yourself or with your own team, you can buy it out for a one-time fee of $5,000. It’s all yours, no strings attached.
- End the Service: If you decide to part ways, that’s okay too. We’ll simply take the microsite offline. We want to be very clear: we will never sell your site or its data to one of your competitors. Your business intelligence is yours alone. (Note: If you need us to 301 redirect the domain to your main site, this requires the buyout option).
Ready to Dominate Your Niche in Houston?
Stop wasting your marketing budget trying to be everything to everyone. It’s time to get focused. It’s time to get targeted leads from customers in Houston who are actively searching for the exact service you provide.
A microwebsite from Microsite Partner isn’t just another expense; it’s an investment in a predictable, scalable lead generation machine built specifically for your business in this market.
Let’s talk. No high-pressure sales pitch, just a straightforward conversation about your goals and whether our microsite development service is the right fit for you.