Microsites Built for Remodeling Companies

If you’re in the remodeling business, you already know how competitive things can get. Homeowners are searching online for kitchen renovations, bathroom upgrades, basement finishing, and whole-home transformations. But here’s the thing—trying to rank for everything on one website? That’s tough.

That’s where Microsite Partner comes in.

What Exactly Is a Microsite?

A microsite is basically a standalone website that focuses on one specific thing. Instead of trying to be everything to everyone, it zeros in on a particular service, location, or campaign. Think of it as your dedicated space to talk about kitchen remodeling in Denver, or your spring bathroom renovation special.

The microsite meaning is pretty straightforward: it’s a focused web presence designed to capture attention and generate leads for a specific niche.

Why Remodeling Companies Need Microsites

🎯 Target Specific Services

Maybe you do amazing work on kitchen remodels but that message gets lost on your main site between all your other services. A product microsite lets you create an entire experience around just kitchen renovations—complete with before-and-afters, testimonials, and a clear call-to-action.

📍 Dominate Local Markets

Remodeling is local. A homeowner in Austin isn’t hiring someone from Boston. Creating location-specific microsites means you can own the search results for “bathroom remodeling in [your city]” without diluting your main brand.

🚀 Run Targeted Campaigns

Got a seasonal promotion? Launching a new service line? A campaign microsite gives you the flexibility to create buzz around specific initiatives without cluttering your main website.

Real Examples of How We Help Remodeling Businesses

What Makes a Great Remodeling Microsite?

We’ve built tons of these, and here’s what actually works:

Rich Visual Content 📸
Remodeling is visual. Your microsite needs high-quality photos, video walkthroughs, and maybe even 360° views. AI search engines are getting better at understanding video and image content, which means your visual portfolio can actually help you rank.

Educational Focus 📚
People researching remodels want to learn. They’re asking questions like “how long does a kitchen remodel take?” or “what’s the ROI on a bathroom renovation?” Your microsite should answer these questions naturally.

Clear Path to Contact ✉️
Every page should make it dead simple to request a quote or schedule a consultation. No hunting around for contact info.

The Microsite Partner Difference

Look, there are plenty of microsite developers out there. But we’re different because microsites are literally all we do. We don’t build corporate websites or e-commerce platforms or mobile apps. Just microsites.

That means:

• ✅ We know what works (and what doesn’t)
• ✅ We understand microsite design principles inside and out
• ✅ We can advise on strategy, not just development
• ✅ We provide ongoing support and maintenance

Whether you need help with microsite creation from scratch, want to improve an existing site, or just need advice on whether a microsite makes sense for your business—we’ve got you covered.

Common Microsite Strategies for Remodelers

The Service-Specific Approach

Create individual microsites for major service lines:

• Kitchen remodeling microsite
• Bathroom renovation microsite
• Basement finishing microsite

Each one becomes an authority on that specific topic, making it easier to rank and convert.

The Geographic Strategy

If you serve multiple cities or regions, building a microsite for each location lets you speak directly to local customers and dominate local search results.

The Event/Promotion Model

Running a home show? Offering a spring special? A temporary marketing microsite creates urgency and gives you a dedicated space to drive traffic from ads and social media.

Platforms We Work With

We’re flexible on technology. Need a WordPress microsite? We can do that. Prefer Squarespace microsite for easy updates? No problem. Want something custom-built? We handle that too.

The platform matters less than the strategy and execution. We’ll recommend what makes sense for your specific situation.

Getting Started Is Easy

Here’s typically how it works:

1. Discovery Call - We learn about your business, goals, and target audience
2. Strategy Session - We recommend the right microsite approach (or tell you if a microsite isn’t the answer)
3. Design & Development - We build your microsite website with your input throughout
4. Launch & Support - We help you promote it and stick around for ongoing maintenance

Real Talk: Do You Actually Need a Microsite?

Not every remodeling company needs one. If you’re just starting out and don’t even have a main website yet, focus on that first. But if you’re established and looking to:

• Break into a new market
• Promote a specific high-value service
• Run a targeted marketing campaign
• Test a new business model

Then yeah, a microsite probably makes sense.

Let’s Build Something

We’ve worked with remodeling companies across the country to create interactive microsites that actually generate leads. From simple microsite landing page designs to complex personalized microsites with custom calculators and design tools—we’ve seen what works.

If you’re curious whether a microsite could help your remodeling business grow, let’s talk. No pressure, no sales pitch. Just honest advice from people who live and breathe microsites every day.

Ready to explore microsite options for your remodeling business? Reach out to Microsite Partner and let’s figure out if this approach makes sense for you.

• Landscaping
• Spa
• Medical

• San Diego
• Los Angeles
• Denver
• Seattle

• Color Pro's Service Landing Net